Brand Overview
Departing entirely from the straightforward, casual image of conventional meat brands, we define a 'heritage-based, ultra-premium meat brand' reminiscent of high-end whiskey or a classic tailor shop
Brand Positioning
This positioning distinguishes the product from everyday pork consumed at standard supermarkets or casual restaurants, clearly defining it as fine-dining spec pork elevated to the realm of gastronomy.
By moving away from juvenile and literal graphics—such as pig characters or meat cut illustrations—we crafted a sophisticated monogram symbol reminiscent of a historic winery's seal, completely elevating the visual standards of the meat industry.
It provides consumers with psychological satisfaction, shifting the perception from 'merely buying dinner' to 'purchasing an ultimate gastronomic experience.'
